A Washington Post analysis found 45 of the 50 biggest U.S. companies turned a profit since March. The majority of firms cut staff and gave the bulk of profits to…
BLOG necessities
Each month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog…
Apple vs. Facebook on privacy, does the public care?
SUMMARY: Later this year, Apple’s App Store?will help users understand an app’s privacy practices before they download the app.?Developers are expected to understand not only what data their app may…
The Internet is broken and brands don’t get it
SUMMARY: (VIEO DESIGN) According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. Creepy remarketing stalks you with the same…
It’s time for brands to reward employees
SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a…
Goodbye cookies
SUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.
You’re making huge strategy mistakes
SUMMARY: Marketing strategy is an essential part of business planning, but in these uncertain times, your strategy has to be flexible. Brands need to change course rapidly to leverage competitive…
Can small brands compete?
SUMMARY: The idea that small brands can compete with bigger brands by spending less money and using budgets more strategically is the biggest line of BS out there.